If there is one thing Bell is good at, it is creating an unfair playing field, always tilted in its own corporate favour. Whether it is about unilaterally changing user agreements after you sign up for them or collecting your usage information without your consent, Bell behaves as if it was immune from the social norms that govern transactions between people.
In this case, Bell seems to be tilting the playing field so that it’s content is available to its customers far more cheaply than that of its competitors, violating the net-neutrality provisions of the internet.
The CBC.CA article on the issue is really interesting and well worth the read. The CRTC has to do something about this!!!