It may be an advertising pitch, but there is some truth to it. The Rainforest Alliance has put together a cute pitch that TED.COM has nominated as one of the 10 best ads of the year. The ad shows you what you don’t want to do to be green, and then goes on to show you one thing that you can do to make a difference. The advertisement is to “Follow the frog” which refers to purchasing goods that bear the Rainforest Alliance’s frog logo which indicates that the product was made in a way that meets the certification standards set out by the group.
Rainforest Alliance is a non-profit with the mission to “… works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.”
Now, you may note that this approach runs counter to the approach promoted by the “Story of change” people but I think the green movement is probably large enough to embrace more than one strategy for saving this beautiful world.
Why not visit their site or just watch the ad here:
- Follow The Frog…Engage Your Employees (thefrogblog.org.uk)
- What does green, eco or sustainable tourism really mean? Christina from the Rainforest Alliance explains. (boutiquetravelblog.com)
- George Clooney Talks Impacts of Nespresso’s AAA Program and Rainforest Alliance Certification (thefrogblog.org.uk)
- 5 Ways to Participate in Follow the Frog Week (thefrogblog.org)
- Why Do Consumers Look for the Rainforest Alliance Certified Seal? (rafrogblogus.wordpress.com)